Brand Identity, Maximizing Impact
Visioning exercise to help a not-for-profit imagine the possibilities for their office space. Chicago Beyond was anticipating staff growth and recognizing that their current office set up was not conducive to their office culture and work practices. However, a full-scale office renovation was not possible under their lease nor within their budget. Listening to their needs and helping them articulate what they wanted was done through images and narratives. Ultimately, a light touch renovation including colour palette, signage, lighting and furniture recommendations were provided. This staging of capital investment allowed them to get to the next stage of their growth as a company.
